I've just read another article about a fight between a retailer and a woman who tried to breastfeed on their premises. And despite the fact that I myself am a breastfeeding woman (though only just), my opinion on the matter probably doesn't match that of most others.
It's probably because I'm a teensy-weensy bit on the prudish side, because I was never comfortable with breastfeeding The Little Madam in public, myself. At our mum's group meetings, I never knew where to look when someone whipped out a boobie to give her little one his or her feed. TLM's feeds were usually timed so that I could get the job done before we left the house, or after we returned home (and I've just realised why I don't get out much).
Not that I'm against breastfeeding in public per se, rather that I'm keener on seeing more nice places where women can feed their babies when they aren't at home. If I've ever had to do the deed in an airport lounge or cafe, it's only because the only other options were to use the toilets or go home.
You could say that if I'm uncomfortable with it, then it's my problem. But then, it's obviously a problem with a significant number of people. And until the attitudes of enough people have adjusted, surely it's only being sensitive and thoughtful to try to avoid offend those who haven't yet reached that stage of enlightenment?