My first thought when I saw the word "Sears" on the library book spine, was that it couldn't be very interesting - after all, aren't they purveyors of el cheapo pre-fashion-conscious, mass-market American clothing? But I had a quick squizz and then checked it out. And in the last week I've been poring over every page, going goo-goo over the dresses, tunics and shoes.
What I wasn't expecting was that I could actually see myself happily wearing some of those outfits (but not with the corresponding hair-dos and make-up - and probably not in those synthetic fabrics).
Now, I was only ten in the early 70's. So you can't blame my sudden love for early-70's fashion on nostalgia (though I do remember flared trousers, and the advice in Woman's Weekly magazine was to avoid them if you have short legs). Although the recent 60's and 70's revivals might have something to do with it.
What I love are:
- A-line dresses
- mary jane slingbacks
- crazy prints
- big, flappy collars
- contrast trim
- coats with topstitched like it was going out of fashion
I'm not so crazy about the dress-over-trouser look, but I was quite surprised to see it there. I'd always thought this was a recent trend started by Kiwi women who wanted to hide their bums. But there it is, in an early 70's American mail order catalogue. I guess American women wanted to hide their bums too, even back then.
It feels kinda cool to be able to slot myself into the late 60s-early 70's fashion peg. But I'd have to be careful to avoid the paedo-chic look, because some of those outfits are really only suitable for teenagers.
I've since gone back to the library and checked out the Early 50's version of this book, but it's not nearly so inspiring. It's probably because womenswear of this era was all about the cinched waist, and if I tried to do that to myself I'd faint.